In the mid 2000s, after the explosion of e-commerce, Patrick Klima, armed with a sense of nostalgia, neglected the routines presented by his 9 to 5 and scoured the internet collecting the shirts of his youth. As Patrick added more and more shirts to his collection he found himself lost in a sea of unmeasured and poorly fitting t-shirts.
“In the early stages I didn’t really understand how important measurements were and nobody was listing them in descriptions at the time. Extra Large or Large was good enough and when I got the shirts, they never fit right. In the process of doing this, the shirts started to pile up.”